[金融市場快訊] 用促銷拉攏消費者信心，中國電商提前備戰雙11


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為您提供2024-10-25的國際金融市場訊息：
用促銷拉攏消費者信心，中國電商提前備戰雙11
每年「雙11」都是中國零售銷售最暢旺的節日，除了是中國互聯網最大規模的購物活動，也是各大電商龍頭比拚的戰場。而今年「雙11」提早從10月14日正式起跑，較過去兩年提前10天進行，也將是檔期最長的「雙11」。

彭博資訊預估，中國電商將持續受惠境內的強勁的需求與降息環境，同時各大電商將擴大產品銷售範圍、物流覆蓋地區也將大幅提昇，上述因素都將提振活動的銷售數字。隨雙十一銷售額在各電商企業Q4占比提高，加上中國9月底至10月初股市上漲所帶來的財富效應，今年各大電商表現備受市場期待。


可參考商品包括但不限於：
FXI.US
iShares中國大型股ETF 		KWEB.US
KraneShares滬深中國網路ETF 		2806.HK
Global X中國消費龍頭品牌指數ETF



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