[金融市場快訊]電影《Barbie芭比》在全球掀起粉紅風暴，相關商機蓄勢待發


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為您提供2023-08-01的國際金融市場訊息：
電影《Barbie芭比》在全球掀起粉紅風暴，相關商機蓄勢待發
由瑪格羅比(Margot Robbie)、萊恩葛斯林(Ryan Gosling)主演的《Barbie芭比》在全球掀起粉紅風暴，也順勢成為今年各國暑假的熱門大片，票房持續亮眼，也讓生產芭比娃娃的美國玩具大廠美泰兒(MAT.US)下半年業績有望藉此重振玩具買氣。

片中金句連發，更讓許多帶著女兒走進戲院的媽媽，最後不知不覺流下眼淚。例如：「身為母親的我們必須站在原地，讓我們的女兒回頭看看她們已經走多遠了。」、「女人要瘦又不能太瘦，還不能說想變瘦，要說想變『健康』。但你還是要瘦。」…等，都讓女孩在成為媽媽後的經歷相似，進而再度進入電影院二刷或是三刷。儘管《Barbie芭比》該片在電影分級中屬於普遍級，但受眾鎖定親子階層，也隱約透露出片商想藉此打造龐大的女性與兒童消費商機，就像上半年由環球影業所發行的《超級瑪利歐兄弟電影版》在上片後，讓相關人物玩具與日本環球影城商機爆發，更激勵日本任天堂(7974.JP)股價在上半年大漲超過20%以上。

進入暑假，各家業者大家無不卯足全力，爭取疫後的第一個暑假復甦商機。電影業者、玩具商到旅遊業者紛紛祭出優惠活動，也讓低迷許久的業績出現曙光。由於今年全球觀光旅遊重啟，相關產業獲利可望看升，也讓目前可能呈現軟著陸的美國經濟有望保持韌性。短期可留意與消費相關的投資契機。

可參考商品包括但不限於：
PEJ.US
Invesco Dynamic休閒娛樂業ETF 		IYK.US
iShares美國消費品ETF 		CRUZ.US
Defiance飯店、航空公司和郵輪ETF



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